What drives us: identify major trends, provide insights on your strategic vision and translate these elements into an innovation approach. In beauty, health and green lifestyle.
From a sociological base, we support general directions, marketing, development, innovation and R&D departments in their forward-looking vision and brand strategy.
Our advice is aimed at startups as well as large companies, engaged in B2B or B2C, in the cosmetics, food, textile, hotel, retailing, and other industries. We have been pioneers in bio/green/wellness for more than 20 years and are consolidating these orientations through the latest advances, from ‘biotech’, clean formulation and extraction to zero waste packaging.
My passion has always been to pass on what will be predominant tomorrow, such as the rise of organic (1998), wellness integrated with beauty (2000), the suspicion of ingredients (2004), DIY and ultra freshness (2005) or clean beauty (2012).
I founded TREND SOURCING in 2000, after 9 years at l’Oréal, based on the premise that beauty was integrated into health, as all ancestral medicines show.
An active member of the CEW (first network of beauty professionals), of Spa-A, speaker at numerous trade fairs in France and abroad, and a moderator and journalist for 20 years, I co-founded the ‘Nouveaux-concepts‘ Blog in 2010 and now run my own blog.
My passion has always been to pass on what will be predominant tomorrow, such as the rise of organic (1998), wellness integrated with beauty (2000), the suspicion of ingredients (2004), DIY and ultra freshness (2005) or clean beauty (2012).
I founded TREND SOURCING in 2000, after 9 years at l’Oréal, based on the premise that beauty was integrated into health, as all ancestral medicines show.
An active member of the CEW (first network of beauty professionals), of Spa-A, speaker at numerous trade fairs in France and abroad, and a moderator and journalist for 20 years, I co-founded the ‘Nouveaux-concepts‘ Blog in 2010 and now run my own blog.
The uniqueness of Trend Sourcing is its ability to analyze the points of convergence between the actors of global health, to drive the innovations of a sustainable future (nutrition, cosmetics, spa, tech, sports, habitat, mobility, etc.)
With 25 years of activity, Pascale has built a network of professional expertise which she springs into action specifically for each mandate. In addition to the daily watch, her methodology includes: meetings (creators of brands, experts, journalists), conferences, trade fairs, travel, consumer interviews, qualitative and quantitative data, care & services experience feedback, etc.
Meeting and accompanying the founders of Indie brands is my fondest pleasure. Innovative and resourceful, they are brimming with energy to create breakthrough and meaningful brands, in line with consumer expectations. Their brands must embrace the “green, clean & sustainable” credo, (otherwise no go)!
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