– E T U D E E N . S O U S C R I P T I O N –
Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are a must-have in Skincare. What is the status in Make-Up?Is it possible to combine GREEN & PERFORMANCES?
* 1/ CONSUMER INSIGHTS & ASPIRATIONS (including MILLENNIALS):
– What are their expectations (ethical, gourmand, emotional, effectiveness)?
* 2/ MARKET MAPPING:
– The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).
* 3/ TRENDS & INNOVATIONS PER CATEGORIES:
– Strategic ideas: process, textures, components, claims, etc.
– Emblematic green products and how far to push the boundaries
– What are the challenges and how to create revolution by including efficacy?
– How to extend the limits with green skincare?
* 4/PERSONALIZED CONCLUSION on request:
– Market potential based on your inventory
– How your brand is coherent in this segment and can take inspiration?
– What are the leverage to create fundamentals to your makeup brands?
4 EXPERTS :
€5 000 HT, including 60 slides + 1 oral presentation
Ask us rate for AD-HOC POTENTIAL DEVELOPMENT