Study : Green, Clean Makeup, the next standard?

 

– E T U D E   E N .  S O U S C R I P T I O N –

 

Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are a must-have in Skincare.  What is the status in Make-Up?Is it possible to combine GREEN & PERFORMANCES?

PROSPECTIVE & FORWARD-LOOKING CONTENT

 

* 1/ CONSUMER INSIGHTS & ASPIRATIONS (including MILLENNIALS):

– What are their expectations (ethical, gourmand, emotional, effectiveness)?

 

* 2/ MARKET MAPPING:

– The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).

 

* 3/ TRENDS & INNOVATIONS PER CATEGORIES:

– Strategic ideas: process, textures, components, claims, etc.

– Emblematic green products and how far to push the boundaries

– What are the challenges and how to create revolution by including efficacy? 

– How to extend the limits with green skincare?

 

* 4/PERSONALIZED CONCLUSION on request: 

– Market potential based on your inventory 

– How your brand is coherent in this segment and can take inspiration?

– What are the leverage to create fundamentals to your makeup brands?

4 EXPERTS :

  • PASCALE BROUSSE (TREND SOURCING) x FLORENCE BERNARDIN (INFORMATION & INSPIRATION) x LAURENCE CAISEY (BOOSTINNOV) x HUGO WILLEMIN  (DIGITAL ANALYST, STRATEGIST)
  • COVERING 4 CONTINENTS (NORTH AMERICA/EUROPE/ASIA/AUSTRALIA)
  • METHODOLOGY : web listening, consumer & expert meeting, travels

€5 000 HT, including 60 slides + 1 oral presentation 

Ask us rate for AD-HOC POTENTIAL DEVELOPMENT