PR Actions and Drafting of Press Kit

 

Winthin the framework of the press launch of a new line of products, a talk on the societal trends and consumer expectations.

This is carried out as an introduction in order to link with the brand’s product vision.

3 sessions during the day to grab the journalists’ attention in addition to writing an editorial for the brand (and the PR agency).

 

Trend Sourcing - Workshop accompagnement de marque - Crédit Photo : Agence Matahari