Green & Clean Makeup

The Next Standard ?

Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are a must-have in Skincare. What is the status in Make-Up?Is it possible to combine Green & Performances ?

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Les grands axes de l’étude :

Consumer insights & aspirations (including Millenials)

– What are their expectations (ethical, gourmand, emotional, effectiveness)?

Market Mapping

– The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).

Trends & Innovations per categories

– Strategic ideas: process, textures, components, claims, etc.
– Emblematic green products and how far to push the boundaries
– What are the challenges and how to create revolution by including efficacy?
– How to extend the limits with green skincare?

Personalised Conclusion On Request

– Market potential based on your inventory
– How your brand is coherent in this segment and can take inspiration?
– What are the leverage to create fundamentals to your makeup brands?

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Complete Study
60 slides & Oral Presentation
Available 2019

Covering 4 Continents : North America, Europe, Asia & Australia
Methodology : web listening, consumer & expert meeting, travels

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