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Sustainable perfume – The next steps in eco-design

Sustainable perfume The next steps in eco-design While the 4R principle is now the rule, the fragrance disruption goes far beyond this.The next generation of ideas and indies are coming: from biomimicry to neurosciences, from solid format to unseen spraying technologies…our scenting rituals are shacked up. Packaging and textures, but also function and imaginaries are rebooted.A […]

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« Healthy », a lifestyle statement:the contemporary form of cool 

« Healthy », a lifestyle statement The contemporary form of cool La santé est devenu LE mode de vie à afficher et investit des territoires inédits, plébiscités par les Millennials ou « Health-Yers »  : playful health propositions, augmented wellness disciplines, integrated data care ecosystem, repair revolution, inner beauty, (re)design of brands & retail, etc. Les grands axes

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