In a recent study, Pascale Brousse, founder of the Trend Sourcing agency and an expert in beauty and wellness market trends, and Françoise Rapp, a specialist of natural essences and olfaction, pooled expertise to point out the likely consequences of climate upheavals on the evolution of the perfume industry. These previously unasked questions are essential to anticipate the years to come.
In the first part of the study, the two consultants focused on a hazard that affects all industries dependent on plants: the deterioration of soil quality, and in particular of its microbiome. Sixty years of intensive use of pesticides contributed to eliminating the living organisms that made croplands rich and produce the better part of the nutrients needed for plants to flourish, protect and reproduce themselves.
“Living soil contains an incredible biodiversity composed of animals and microorganisms that are still little known. It is the synthesis of this ecosystem that provides plants with nutrients, aromas, minerals, and vitamins. And yet, in today’s world, it is estimated that more than half of soils are dead soils”, warns Pascale Brousse.