โ S U B S C R I P T I O N . S T U D Y โ
Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are a must-have in Skincare. What is the status in Make-Up?Is it possible to combine Green & Performances ?
Prospective & forward-looking content
1. Consumer insights & aspirations (including Millennials):
โ What are their expectations (ethical, gourmand, emotional, effectiveness)?
2. Market Mapping:
โ The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).
3. Trends & innovations per categories
โ Strategic ideas: process, textures, components, claims, etc.
โ Emblematic green products and how far to push the boundaries
โ What are the challenges and how to create revolution by including efficacy?
โ How to extend the limits with green skincare?
4. Personalised conclusion on request:
โ Market potential based on your inventory
โ How your brand is coherent in this segment and can take inspiration?
โ What are the leverage to create fundamentals to your makeup brands?
4 Experts
Pascale BROUSSE (TREND SOURCING)
Florence BERNARDIN (INFORMATION & INSPIRATION)
Laurence CAISEY (BOOSTINNOV)
Hugo WILLEMIN (DIGITAL ANALYST, STRATEGIST)
โ
Covering 4 Continents : North America, Europe, Asia & Australia
Methodology : web listening, consumer & expert meeting, travels
โ
โฌ5 000 HT โ including 60 slides and 1 oral presentation
Need a Ad-hoc potential development ? Contact us