Étude : Sustainable Beauty

 

Etude disponible, en souscription

 

Going green+clean is a status in cosmetics. New brands are popping up every day worldwide. Consumer demand for sustainable, vegan, zero waste, local and/or organic cosmetics is growing fast. Consciousness is much bigger.

 

What will be the next drivers in Green & Clean Cosmetics?

 

#1- GREEN+CLEAN, GLOBAL PICTURE:

– Mapping of the main drivers, apps revolution, certifications, consumers expectations 

 

#2- FUTURE OF NATURALNESS:

– New imaginaries, unexpected aesthetics, rule-breaking promises 

– Indie brands paradigm rule the market, star products & astonishing positioning

– Worldwide exs (collective green, ultra-freshness, CBD beauty, microbiota, beyond vegetal, mystic cosmetics, etc.)

 

#3- INGREDIENT & PROCESS INNOVATION:

– Formulation: new ingredients and process (to create breakthrough including efficacy)

– Packaging: the new frontier of sustainable, not yet achieved

– Retail: new comers in the green engagement 

 

#4- PERSONALIZED CONCLUSION on request: 

– How to re-position your brand or create a new one?

 

4 EXPERTS :

  • PASCALE BROUSSE (TREND SOURCING) x FLORENCE BERNARDIN (INFORMATION & INSPIRATION) x LAURENCE CAISEY (BOOSTINNOV) x HUGO WILLEMIN  (DIGITAL ANALYST, STRATEGIST)
  • COVERING 4 CONTINENTS (NORTH AMERICA/EUROPE/ASIA/AUSTRALIA)
  • METHODOLOGY : web listening, consumer & expert meeting, travels

 

€ 6 000 HT, including 60 slides + 1 oral presentation 

Ask us rate for AD-HOC POTENTIAL DEVELOPMENT