Identifying the main trends to design opportunities & innovative process
for your brands and organizations
- International data packages, macro & micro-trends.
- Sociological and consumption watch.
- Interviews, brainstorming with experts and consumers : individual, group, ethnographic portaits (filmed at home).
- Exploratory studies on social subjects, based on sociological and historical research, in order to put lifestyles and consumptions in perspective.
- Subscription's studies, international and multidisciplinary overviews.
- Ad hoc research & Innovation benchmarks.
- Mystery shopper.
- Listening brands, corporate's story.
- Giving meaning, consistency & ethics to your projects.
- Identifying potential territories for brands.
- Innovation workshops.
- Teambuilding sessions: "4 keys to wellness & energy".
- Speaker: corporate seminars, launches, PR.
A transcultural vision fueled by a constant flow of data, an international hub of experts and experienced consultants
For 30 years she has been travelling the world observing lifestyle and consumer trends. She’s passionate about all well-being methods and disciplines: from the health tech to “body-mind” practices and nutrition.
Armed with an insatiable curiosity she enjoys creating projects that bring together her inclination for experimentation, fieldwork research, and her knowledge of brands and international marketing.
Regional Director of Sales (France) and Marketing Director for North America and Asia for L’OREAL (BIOTHERM), she completely dedicates herself to intelligence & marketing watch.
She founds Trend Sourcing in 2000 and specializes in health, wellness and beauty. She also develops an activity of Health & Lifestyle Coach for people and firms.
Pascale aggregates a community of multidisciplinary experts:
Talents of the “digital health”, integrative antiaging physicians, neuro-scientists, anthropologists and brand strategists.
They form a convergence of knowledge and expertise, at the source of tomorrow’s innovations.
– Co-founder of the cosmetic club Adetem (marketing professionals)
– Member of the Perfume committee of CEW (Cosmetic Executive Women)
– Member of Spa-A
– Speaker and journalist, she co-founded the blog www.nouveaux-concepts.com, fb.me/viesainepascale and regularly contributes to Spa de Beauté.
Areas of expertise
The originality of Trend Sourcing is its capacity to cross-analyse multiple fields converging toward well-being: health, beauty, food, sport, medicines, habitat, mobility, etc.
Health / Beauty
Hub of partners
- The Experts
- The Correspondents
- The Consultants
Characterized by their expertise, their ethics, their curiosity and especially by the diversity of subjects on which they intervene: from the sociologist to the decorated chef while going through semiologists, philosophers, doctors, naturopaths, biologists, researchers, designers, jewelers, etc. Among them,
Representation of the Human Body
D. Le Breton, sociologist and anthropologist specialized in the representation of the human body & behavioral risks, researcher at the Cultural and Society Laboratory of Europe.
Thalassatherapy SPA and Well-Being
Dominique Hoareau, general practitioner, expert in affections tied to stress (physical and psychological).See the video
Gisele Cristine Teixeira Barbosa (Brazil), dermatologist specialized in anti-aging, researches in innovations (processes, treatments, equipments).
Sabine Brule, auriculotherapist and addictions coming off specialized practitioner.See the video
Elizabeth K. Hale (US), dermatology surgeon with an expertise in laser technology and tissue augmentation. Awarded “the Surgical Attending of the year” (2008).
Aging process of society
Serge Guérin, sociologist specialized in inter-generational issues and one of the main advocates of the “care” theory in France.
Research on skin biology
Philippe Humbert, director of the dermatology department at the university hospital center of Besancon and director of the Laboratory for Engineering and Biology of Skin Treatment.
Quantic Medecine and Art-Therapy
Béatrice Milbert, general practitioner homeopath, acupuncturist, expert in electromagnetic wave sensitivity.See the video
Innovation in cosmetics
Jean-Claude Le Joliff, biologist, ex-manager of R & D in cosmetics and professor at the University of Versailles.
Jean-Claude Trokiner, general practitioner, expert in dynamic treatment of wrinkles, inventor and trainer of face-lifting through acupuncture.
Physcology of Aging
Olivier de Ladoucette, psychiatrist, gerontologist at Pitié-Salpêtrière Hospital, in charge of classes at the University Paris V and President of the IFRAD Foundation, concerning Alzheimer’s disease.
chinese medicine and homeopathy
Jean-François Cludy, general practitioner, homeopathy and acupuncturist. Teaches Qi Gong and Chinese Energy Dieting.See the video
Hydro-Ecologist and phyto-epuration
hydro-ecologic engineer, phyto-epuration specialist, researcher and professor at Paul Cézanne University, Aix-Marseille III.
general practitioner and pioneer of aesthetic medicine in France, honorary member of WOSAM.
Stefano Cavicchini (Italy), surgeon, author of hundreds of publications. Member of the Italian society for non-invasive diagnoses in dermatology.
Naturopathy and gastronomy
Laurence Salomon, naturopath and chef at the restaurant Nature & Saveurs at Annecy, founder of the Educational Center for Original Cuisine.
Reconstructive and plastic surgeon
C. Bergeret Galley, specialized in reconstructive surgery, neck and face surgery; a member of the French Society for Reconstructive and Plastic Surgery (SOFCPRE).
Well-Being And Treatment Protocols
expert on well-being and rejuvenation, creator-consultant of treatment protocols and founder of ORTEGA Creation & Training.
They have in common a strong experience and open-mindedness on all societal subjects related to consumer trends.
Consultant specialized in qualitative studies, from ethnography to branding. 10 years of experience for major outlet brands.
Consultant in marketing and trends and specialized in product innovation, design and sustainable development.
Consultant in market strategy and 25 years of experience in the perfume and cosmetics sector.
WENDY, United Kingdom
Consultant in qualitative studies and market strategy. 7 years of experience in advertisement, 13 years experience in a marketing consulting firm.
Consultant in qualitative, prospective and innovation studies for 12 years. 6 years in a consulting firm on innovation.
Director of qualitative studies and specialized in research marketing in all sectors, 15 years of experience.
Consultant in marketing and communication, press agent and conference speaker. 15 years experience in luxury and fashion between Paris, New York and Mumbai where she is living.
QIAOQIAO, China / Korea
Fashion journalist, 10 years of experience on television as a presenter, director, and producer of culture shows.
Consultant and in charge of press advertisement. Television journalist, television shows on food and restaurants on Shinhiroshima Telecasting.
Consultant in press relations and marketing studies. 15 years in press relations for French luxury brands.
They occasionally and regularly intervene and participate with Trend Sourcing with whom they share values. Their professions like their visions are in accordance with the agency’s.
International Qualitative Studies
Bénédicte Layotte, project director on innovation, brands, products and communication.
expert in trade marketing. Founder of FRANK ROSENTHAL CONSULTING, conference speaker, and trainer.
Retail Design & Media
Christophe Protat, interior designer specialized in Retail Design & Media, founder of CP RETAIL DESIGN.
Cinema & ethnology
Bruno Moynie (Toronto), ethnologist and filmmaker creator of “MONDE MODERNE”, a film studio that produces worldwide ethnographic movies centered on marketing research.
Design Strategy and innovation
Virginie Gailing (Berlin), design strategist helping companies in the development of visionary innovations.
Semiology, Qualitative Studies
Jean-Maxence Granier,See the video
semiotician specialized in media and brands, founder of Think-Out and a teacher at CELSA.
2018 SUBSCRIPTION STUDY: GREEN MAKEUP, THE NEXT STANDARD?
Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are becoming a must-have in Skincare.
What is the status in Make-Up? Is it possible to combine GREEN & PERFORMANCES?
PROSPECTIVE & FORWARD-LOOKING CONTENT
1/ CONSUMER INSIGHTS & ASPIRATIONS (including MILLENNIALS)
What are their expectations (ethical, gourmand, emotional, effectiveness)?
2/ MARKET MAPPING
The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).
3/ TRENDS & INNOVATIONS PER CATEGORIES
– Strategic ideas: process, textures, components, claims, etc.
– Emblematic green products and how far to push the boundaries
– What are the challenges and how to create revolution by including efficacy?
– How to extend the limits with green skincare?
4/PERSONALIZED CONCLUSION (on request)
– Market potential based on your inventory
– How your brand is coherent in this segment and can take inspiration?
– What are the leverages to create fundamentals to your makeup brands?
€5,000 HT, including 60 slides (English version) + 1 interactive presentation + rate for POTENTIAL DEVELOPMENT AVENUES
New service by TREND SOURCING : Wellness & Energy Workshops
Complex tasks, work overload, risk of exhaustion…
Bringing wellness to the workplace has become essential.
Trend Sourcing offers your employees a moment to breathe and recharge through a half-day of team building, a mixed-bag of teachings and practices in order to :
- give them the keys to wellness through 4 pillars (stress management, sleep, goodwill, nutrition)
- allow them to regain energy, enthusiasm and performance
- return with tools for a lasting transformation
Groups up to 15 people – During your days of innovation labs, seminars, training.
Other format available.Lire plus
NOUVELLE ETUDE EN SOUSCRIPTION TREND SOURCING : HEALTH STATEMENT
La (bonne) santé devient LE mode de vie super trendy et investit des territoires inédits, plébiscités par les «Health-Yers
Trend Sourcing vous propose “HEALTH STATEMENT” sa dernière étude en souscription qui DÉCRYPTE LES NOUVEAUX CODES DE LA SANTÉ et propose inspiration et pistes pour reparamètrer vos produits, marques et enseignes.
Un contenu inédit :
- LES INSIGHTS & aspirations, NOUVELLE Génération
Attentes, espoirs et émotions des Yers, qui refondent le paradigme du bien-être et de la beauté.
- LES INITIATIVES qui créent La Révolution de santé
Expériences, innovations et design qui enchantent les rituels de soin (produits, devices, services, lieux, protocoles, nouvelles technologies…).
- LES PISTES STRATÉGIQUES
- Territoires à investir pour paramétrer une santé joyeuse et performante.
- Étude en souscription, en anglais / 75 pages
- Veille multi-sectorielle : sociologie et recherche fondamentale, nouvelles technologies médicales et digitales, cosmétiques, spas, sports, food, retail.; du mass au luxe.
- Focus sur-mesure thématique : nous consulter
Pour qui ?
Les industries désirant élargir leur territoire et doper leur offre en restant à la pointe :
cosmétiques, alimentation, pharmacies, spas, thalassos & resorts, sports, environnement, automobile, banques, assurances, retailers, etc.
Étude “HEALTH STATEMENT” + 1 présentation orale : 2 900 € HT / Étude seule : 2 500 € HTLire plus
Agenda / presse
Institut Français de la Mode - Paris 12/06/2018Pascale Brousse is a speaker on the topic: "Green Revolution".
NATURKOSMETIK-BERLIN 27/09/17Pascale Brousse will be a speaker in the discussion: "Future-oriented development of natural & organic cosmetics ".
BIOFACH NUREMBERG - 15/02/2017Pascale Brousse is a speaker about : "From healthcare to skincare: decoding the smart health revolution".
ADETEM CLUB HEATH & BEAUTY - PARIS 14/06/16Pascale Brousse co-organize with Eric Phélippeau the conference: "Heath & beauty retail in real time marketing". She is a speaker on the latest heath & beauty trends.
MORNING BY - Paris 20/05/16Pascale Brousse is a speaker in the ByAgency conference, presenting some extracts of the Health Statement study.
CEW Happy business - Paris 12/05/16Pascale Brousse participates in the conference : "Facebook, Instagram: the revamped magic of the contact" and is a speaker on the topic: "Instagram, the health, wellness & beauty social media".
ADETEM Cosmetics Marketing Club - Paris 02/09/16Pascale Brousse organize the conference on the topic: "Beauty: the digital revolution".
Club ESSEC Luxe - Paris 16/11/15Pascale Brousse participates in the conference : "Cross views on the Cosmetics of tomorrow".
TV La Quotidienne France5 - Paris 13/10/15Pascale Brousse is a speaker on TV, on the topic: “Cosmetics, proven efficacy": truth or false?“
CEW Conference - Paris 10/09/15Pascale Brousse is a speaker on the topic: "How does pharmacy become the new eldorado for beauty sector?"
ADETEM - Health & Cosmetics Marketing Club - Paris 19/03/15Pascale Brousse co-runs with Eric Phélippeau the conference on the topic: "The future of pharmacy".
« CITé DU LUXE » 3rd EDITION - Paris 12/03/15Pascale Brousse participates in the round table "Tomorrow, what kind of merchandising for luxury?" during the Cité du Luxe, organized by EIML on the topic of "360° Merchandising".
happy innovation 2015 - Paris 10/02/15Pascale Brousse participates in an Adetem Innovation Club conference. She's a speaker on the topic: "Trends in better-living to innovate in 2015".
Les matins du CEW - Paris 22/01/15Pascale Brousse participates in a conference on the theme of "Cosmetics market in China & Brazil". She's a speaker on the topic: "Health, new beauty marker".
Beautyfull club - paris 10/09/14
marketing point de vente trade show - paris 02/04/14Pascale Brousse is a conference speaker with French Institute of Merchandising General Delegate Frederic Perodeau on the topic "The new Retail codes: inspiring multisectoral and international panorama" and presents excerpts from the study in subscription "Retail Heroes".
Salon e-commerce - Paris 26/09/13Pascale Brousse participates in the Customer Empowerment roundtable 5: "Making purchase a unique experience".
Beyond Beauty - Paris 09/09/13Pascale Brousse is a conference speaker on the topic: "Opportunities and dangers of the digital world for beauty brands".
marketing (r)evolution conference - marketing magazine - Paris 11/04/13During the conference "Mobile to store, connected store, digital retail: the new marketing codes of retail", Pascale Brousse participates in a roundtable discussion on the subject: "Point of sale, this new star".
happy cew - paris 20/03/13Pascale Brousse is a conference speaker for the Cosmetic Executive Women association on the topic: "Integrative health & wellness", with Galya Ortega, specialized in massage protocols.
EIML CONFERENCE - 19/02/13Pascale Brousse is a conference speaker for the EIML (International School of Luxury Marketing) on the topic: "Care & Cosmetic Trends, International Panorama".
Club Adetem Cosmetic Marketing – Paris 29/01/13Organization and co-moderation with the Health Club Adetem, of a conference on the subject: "Integrative Health & Wellness", the Global Health opportunities for beauty and wellness actors
NATURKOSMETIK - BERLIN 27/09/16Pascale Brousse is a speaker in the International Natural & Organic Cosmetics Conference, on the topic : "From healthcare to skincare : decoding the smart health revolution".
equip'hotel trade show - paris 14/11/12During the Spa Conferences, organized by Isabelle Charrier, editor-in-chief of EMOTION SPA magazine, Pascale Brousse is a moderator of the roundtable: "Barometer of Spa business and trends".
Beyond Beauty – Paris 12/09/12Pascale Brousse is a conference speaker on the topic: “Junior Miss Cosmetics: real buzz or background trend?”
European Spa Summit – Paris 10/09/12
Pascale Brousse is a moderator of the roundtable “Tomorrow’s Spa Trends” organized by Aldina Duarte, founder of Spa-A, that brings together 4 international experts on the subject “Slow Movement & Healing Music”.
Club Adetem Cosmetic Marketing – Paris 03/07/12Organization and co-moderation with Sandy Jaidane, SJ Consulting, of the club on the subject: “A new Naturality: Aspirations & Representations”, bringing together 5 “green” experts, Director of Qualitative Studies and Semiology.
Womanity “The new consumer trends of Women” – Paris 12/06/12During a day of conferences organized by Valérie Langendorff, President of Group J, Pascale Brousse speaks on the topic “Living Better: the feminine prescriber”.
The 2012 Eco-trophies for living environment – Versailles 30/05/124th edition of this event organized by Valérie Langendorff, President of Group J, which rewards garden, home, and house-pets professionals. Pascale Brousse is a member of the jury, knowing in matters related to sustainable development.
Alumni Sup de Luxe – Paris 03/05/12Pascale Brousse participates in a roundtable discussion organized by Catherine Champeyrol, President of Alumni Sup de Luxe and Isabelle Camux, Culture and Communication Delegate, on the topic: “The New French Touch, creative relief for Luxury?”
CEW - PARIS 16/09/16Pascale Brousse is a speaker in the CEW conference : "E-beauty, the devices revolution".
EAC (a group of the Ecoles d’Art et de Culture) – Paris 04/04/12Pascale Brousse participates in a roundtable discussion on the subject: “Reality/Virtual: towards a renewal of the point of sale” and presents the best practices of a click & mortar strategy, accompanied by Michaël Emica (founder of Smart Store) and Julien Lacheray (community manager for Adidas and blogger, communcamion.com).
Psychologies Magazine – Paris 08/03/12Breakfast Conference on the theme: “Web 2.0 and the relationship of Women to Beauty”. Pascale Brousse participates alongside Georges-Edouard Diaz, VP Digital at L’Oreal and Charles Pépin, Philosopher.
Beyond Beauty – Paris 14/09/11Pascale Brousse is a conference speaker on the topic: “Web 2.0, the connected beauty” and presents a typology of brand initiatives on the web in order to identify the marketing stakes and beneficial strategies.
Beyond Beauty – Paris 12/09/11Pascale Brousse is a conference speaker on the topic: “Seniors, new health & beauty strategies” and analyzes the evolution of the health & beauty practices of this target audience and marketing of associated brands, in order to understand the key components of “ageing well”.
Club Adetem Marketing of Cosmetics – Paris 05/05/11Organization and orchestration of the club around the topic “Seniors: Towards the well-ageing?” with the participation of professor Phillipe Humbert (Chief of the Dermatology Department at the University Hospital Center of Besançon) and Serge Guérin, sociologist specialized in ageing and author of “The New Society of Seniors”.
3rd National Spa Symposium – Nice 23 and 24/03/11Pascale Brousse participates during a round-table discussion on the evolution of Spa professions: “What trends for the Spas of the future?”
Morning Discussions on Cosmetics – Paris 12/10/11Pascale Brousse orchestrates this session focused on the subject: “The opportunities of the Web 2.0 for cosmetic brands in terms of the relationship and sharing with their consumers”.
Beyond Beauty – Paris 09/2010Pascale Brousse is a conference speaker on the topics: “From bio to techno, beauty of the skin”, between treatment techniques and the natural approach; and “Make-up, the new age of anti-ageing” on the new hybrids of make-up and treatment.
Club Adetem Cosmetic Marketing – Paris 24/06/10Organization and orchestration on the subject: “New sources of relationships and sharing of brands”, with the participation of Jean-Maxence Granier (Founder of Think-out), the video participation of Céline Verleure, founder of Olfactive Studio, and of Séverine Boutry, Director of development at Brand Online Commerce.
Global Spa & Beauty – Paris 13/03/10Participation in the round-table discussion on the topic: “Market research, or how to have an edge?” with Jean-Louis Poiroux, Founder of 5 Mondes and Mireille Barreau, director of Ressourcea.
cosmétiquemagThe needle talent 01/02/2015
emotion spa, by trend sourcingR-révolution santé: unseen integrative health & beauty concept 21/12/2014
madame figaroThe 14/12/2014
pharmacien managerKing size social 01/12/2014Detox and nutrition: back to basics! - 15/11/2014Baby Boomers have white hair - 01/11/2014Lesson to attract young customers - 12/10/2014Spa & Lunch Clarins, the new beauty & wellbeing hub in Lille - 01/10/2014Trendsetters have sens of direction - 01/07/2014Body, the new worship - 01/07/2014Nutricosmetics - 21/06/2014The new retail codes - 01/05/2014The revival of seniors - 14/04/2014Green Spas and development of the organic and natural cosmetics market - 20/03/2014Will we one day make our cosmetics in kitchen? - 13/03/2014Very polished nails - 01/03/2014Girls cosmetics: buzz or real long-term trend? - 01/02/2014The boutique effect - 01/12/2013Nothing wrong with male make-up! - 21/11/2013Happy faces - 07/11/2013A brand, a store - 01/11/2013Fingers in the jar - 01/11/2013Anti-aging breaking news - 14/10/2013Adding new activities in the hair salon, a good idea - 01/10/2013The business of layering - 01/09/2013Recharging our batteries for a better life - 01/09/2013Integrative spas, new health resorts - 01/06/2013A trendy duo - 01/06/2013Skincare: Thirthy something 101 - 01/06/2013Revolution on stands - 01/06/2013Jolis Mômes, perfumery for children - 07/05/2013M.A.C Cosmetics : from Spaceship to Flagship - 02/05/2013Samsung d'light: the flagship in Seoul - 18/02/2013Prospective: consumption in thirty years. The choice: " I know what I want, and I demand it ! " - 11/01/2013Shiseido The Ginza, the beauty multiplex new gen - 08/01/2013The Bareiss, luxurious health and beauty escapade in the Black Forest - 01/01/2013The children welcome in spas - 01/01/2013Biqlo: the co-branding between Big Camera and Uniqlo makes buzz - 13/11/2012Studies about GMO: "Successful communication but..." - 27/09/2012Tweens' cosmetic : buzz or leading trend ? - 25/09/2012The 10 spa trends - 21/09/2012Teens in nice crisis - 14/09/2012Boxpark invents the "pop up mall" - 10/09/2012The decrypted trends - 01/09/2012Do you know Gilly Hicks, the last creation from Abercrombie & Fitch - 18/06/2012How to discover cosmetics without breaking the bank - 02/06/2012La grée des landes, vegetable immersion - 01/06/201223 beauty trends that defy the future... - 01/06/2012The Docks, Cité for fashion and design, the new flagship of the creation ? - 07/05/2012Change decor ! - 01/04/2012Go for gold : when vending machines dispense gold - 03/03/2012Beastly beauty - 01/03/2012Clinique's corner: advice on demand in department store - 31/01/2012Retail goes digital - 30/01/2012The over 50, a target to cater to - 01/12/2011The buying pleasure, a strong expectation - 01/12/2011Everybody wants a part of wellness - 01/12/2011Etat pur: the made-to-measure cosmetic - 25/11/2011The end of dikats of beauty ? - 01/11/2011Lush, from bath pearl to parisian spa - 01/11/2011Asia inspires the cosmetic sector - 01/10/2011The Beauty Factory - 01/10/2011The 50's revolution - 01/09/2011The Retail View - 01/09/2011MEDI-SPA, when beauty rhymes with health - 01/06/2011In the storm of the current events - 01/06/2011Beauty brands rely on generosity - 01/05/2011Follow the trends - 01/05/2011Higher bid in hygiene-beauty - 01/05/2011My detox week in CHENOTHERAPY - 01/03/2011Menopause: what happens to the skin? - 01/03/2011Beauty: New Luxury - 20/11/2010Beauty and the City - 01/09/2010The 2 Moss Instant - 01/09/2010Rufa Fish Spa - 01/09/2010Organic products, still promising ? - 01/06/2010The world of Trend Hunters - 01/04/2010Beautiful without the Scalpel - 01/03/2010Viva la Quadra bella - 01/03/2010Zoom on Joëlle Ciocco - 01/03/2010Zoom on Pr. Philippe Humbert - 01/03/2010The anti-aging market - 15/02/2010The secrets of better aging - 01/02/2010Toward the dikats - 26/11/200910 years anniversary edition - 01/11/2009Passion Beauty, under the sign of change - 12/10/2009Face Aesthetics - 01/09/2009
france info radioThe end of hypermarkets ? - 01/07/2009Retail, keys to reflation - 01/05/2009Perfume, assess your personnality! - 01/04/2009Between organic and techno, issues for the skin - 01/04/2009Extreme care treatments are being democratized - 01/02/2009
Radio rcfThe future of organic cosmetics - 01/02/2009Today, the consumer looks at it twice - 01/12/2008Venus Erotica - 01/09/2008The organic in the spa, a sustainable future? - 01/09/2008Beauty Scoop - 23/02/2008beauty-healthy alliance - 03/10/2007Ethical, the latest cosmetic chic - 01/06/2006Spas and nutrition - 01/03/2006The medical spa wave - 01/12/2005The gender of plants - 01/12/2002Japanese sensations - 01/12/2002Japan, history of water - 01/04/2002Tokyo in colors - 01/04/2002The continent of well-being - 01/12/2001Unbridled Japanese - 01/12/2001The return of nature - 01/08/2000
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