Strategy

Identifying the main trends to design opportunities & innovative process
for your brands and organizations

Anticipation

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IRL / URL prospective watch
  • International data packages, macro & micro-trends.
  • Sociological and consumption watch.
  • Interviews, brainstorming with experts and consumers : individual, group, ethnographic portaits (filmed at home).

Analysis

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Execution of trends and qualitative studies
  • Exploratory studies on social subjects, based on sociological and historical research, in order to put lifestyles and consumptions in perspective.
  • Subscription's studies, international and multidisciplinary overviews.
  • Ad hoc research & Innovation benchmarks.
  • Mystery shopper.

Advice

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Strategic consulting & coaching
  • Listening brands, corporate's story.
  • Giving meaning, consistency & ethics to your projects.
  • Identifying potential territories for brands.
  • Innovation workshops.
  • Teambuilding sessions: "4 keys to wellness & energy".
  • Speaker: corporate seminars, launches, PR.

The agency

A transcultural vision fueled by a constant flow of data, an international hub of experts and experienced consultants

portrait_pascale_brousse

Pascale Brousse

For 30 years she has been travelling the world observing lifestyle and consumer trends. She’s passionate about all well-being methods and disciplines: from the health tech to “body-mind” practices and nutrition.

Armed with an insatiable curiosity she enjoys creating projects that bring together her inclination for experimentation, fieldwork research, and her knowledge of brands and international marketing.

Regional Director of Sales (France) and Marketing Director for North America and Asia for L’OREAL (BIOTHERM), she completely dedicates herself to intelligence & marketing watch.

She founds Trend Sourcing in 2000 and specializes in health, wellness and beauty. She also develops an activity of Health & Lifestyle Coach for people and firms.

 


Pascale aggregates a community
of multidisciplinary experts:
Talents of the “digital health”, integrative antiaging physicians, neuro-scientists, anthropologists and brand strategists.

They form a convergence of knowledge and expertise, at the source of tomorrow’s innovations.

– Co-founder of the cosmetic club Adetem (marketing professionals)
– Member of the Perfume committee of CEW (Cosmetic Executive Women)
– Member of Spa-A
– Speaker and journalist, she co-founded the blog www.nouveaux-concepts.comfb.me/viesainepascale and regularly contributes to Spa de Beauté.

Areas of expertise

The originality of Trend Sourcing is its capacity to cross-analyse multiple fields converging toward well-being: health, beauty, food, sport, medicines, habitat, mobility, etc.

society
cda_societe

society

Omnicanal
omnicanal4

Omnicanal

Health / Beauty
cda_sante

Health / Beauty

Wellness
wellness

Wellness

Workshops
workshop4

Workshops

Hub of partners

  • The Experts
  • The Correspondents
  • The Consultants

Characterized by their expertise, their ethics, their curiosity and especially by the diversity of subjects on which they intervene: from the sociologist to the decorated chef while going through semiologists, philosophers, doctors, naturopaths, biologists, researchers, designers, jewelers, etc. Among them,

They have in common a strong experience and open-mindedness on all societal subjects related to consumer trends.
Among them,

They occasionally and regularly intervene and participate with Trend Sourcing with whom they share values. Their professions like their visions are in accordance with the agency’s.
Among them,

References

AlesAlgothermauchanBeaulieu financesBeiersdorfCaudalieChanelCinq mondesClarinsComexposiumComité ColbertCotyDanoneEimlEmotions spaFilorgaGulfstreamKrysL’état purL’OréalLeroy Merlin SourceLPGLVMHMarie ClaireMatin CéréalesMichelinMonoprixNestléPharmaviePlateformePsychologiesPublicis EventRémi CointreauSeppicSilhouet-ToneSymriseTbwaThalassaUnileverWeledaYves Rocher

News

New service by TREND SOURCING : Wellness & Energy Workshops

Complex tasks, work overload, risk of exhaustion…

Bringing wellness to the workplace has become essential.

Trend Sourcing offers your employees a moment to breathe and recharge through a half-day of team building, a mixed-bag of teachings and practices in order to :

  • give them the keys to wellness through 4 pillars (stress management, sleep, goodwill, nutrition)
  • allow them to regain energy, enthusiasm and performance
  • return with tools for a lasting transformation

Groups up to 15 people – During your days of innovation labs, seminars, training.

Other format available.

Lire plus

NOUVELLE ETUDE EN SOUSCRIPTION TREND SOURCING : HEALTH STATEMENT

La (bonne) santé devient LE mode de vie super trendy et investit des territoires inédits, plébiscités par les «Health-Yers

Trend Sourcing vous propose “HEALTH STATEMENT” sa dernière étude en souscription qui DÉCRYPTE LES NOUVEAUX CODES DE LA SANTÉ et propose inspiration et pistes pour reparamètrer vos produits, marques et enseignes.

Un contenu inédit :

  • LES INSIGHTS & aspirations, NOUVELLE Génération
    Attentes, espoirs et émotions des Yers, qui refondent le paradigme du bien-être et de la beauté.
  • LES INITIATIVES qui créent La Révolution de santé
    Expériences, innovations et design qui enchantent les rituels de soin (produits, devices, services, lieux, protocoles, nouvelles technologies…).
  • LES PISTES STRATÉGIQUES
    • Territoires à investir pour paramétrer une santé joyeuse et performante.
    • Étude en souscription, en anglais / 75 pages
    • Veille multi-sectorielle : sociologie et recherche fondamentale, nouvelles technologies médicales et digitales, cosmétiques, spas, sports, food, retail.; du mass au luxe.
    • Focus sur-mesure thématique : nous consulter

Pour qui ?

Les ​industries désirant élargir leur territoire et doper leur offre en restant à la pointe :
cosmétiques, alimentation, pharmacies, spas, thalassos & resorts​, sports, environnement, automobile, banques, assurances, retailers, ​etc.

Tarifs

Étude “HEALTH STATEMENT” + 1 présentation orale : 2 900 € HT / Étude seule : 2 500 € HT

Lire plus

Agenda / presse

Agenda
Press

GRAZIA

Black Power ? - 17/03/2017

SERENGO

Quand le vrac nous emballe - 01/02/2017

L'OFFICIEL

Ilots de jouvence - 01/01/2017

SPA DE BEAUTE

Un Spa 5* conçu autour de l'art de vivre du yoga - 01/01/2017

SPA DE BEAUTE

Prévention santé, Millennials et Spa - 01/01/2017

M LE MONDE

Le plastique redevient fantastique - 05/11/2016

PHARMACIEN MANAGER

Pieds et soins liés - 01/07/2016

L'OBS

Une reconversion, Chef ! - 01/05/2016

L'EXPRESS STYLES

Booster sa beauté - Customization - 20/04/2016

L'express Styles

May the force be with you - 20/04/2016

Rue89 - L'Obs

Beauty youtubers wage war on cosmetics lobbies - 12/04/2016

La lettre by Cosmétique Mag

Trend Sourcing focuses on the "healthy" trend - 01/04/2016

edpackaging

Focus on connected beauty - 01/04/2016

Stratégies

I am Barbie - 13/03/2016

GLAMOUR

Coaches digitales, la révolution Fitness - 01/03/2016

L'OBS

The bowl buzz - 11/02/2016

Pharmacien Manager

Everything is okay for parapharmacie - 15/12/2015

COSMETIQUEMAG HORS-SERIE

"L'éco-conception s'invite en magasin" - 01/12/2015

L'obs

The cromagnon credo - 25/11/2015

la quotidienne, france5

"Proven efficacy": information or intox? - 13/10/2015

Premium Beauty News, by Trend Sourcing

Advanced Integrative Care. What place for beauty facing health revolution?   - 07/04/2015

emotion spa, by trend sourcing

Vichy Spa Hotel Juvignac, preventive care and skin beauty health capital - 21/03/2015

cosmétiquemag

A gen to court - 01/03/2015

cosmétiquemag

The needle talent achieves a breakthrough - 01/02/2015

emotion spa, by trend sourcing

R-révolution santé: unseen integrative health & beauty concept in France - 21/12/2014

Télérama

Concept stores are not dead - 20/12/2014

madame figaro

The 0% creams - 14/12/2014

pharmacien manager

King size social ties - 01/12/2014

Spa collexion

Detox and nutrition: back to basics! - 15/11/2014

cosmetiquemag

Baby Boomers have white hair - 01/11/2014

Coiffure de Paris

Lesson to attract young customers - 12/10/2014

emotion spa, by trend sourcing

Spa & Lunch Clarins, the new beauty & wellbeing hub in Lille - 01/10/2014

cosmetiquemag

Trendsetters have sens of direction - 01/07/2014

les nouvelles esthétiques spa

Body, the new worship - 01/07/2014

emotion spa, by trend sourcing

Nutricosmetics - 21/06/2014

Sport guide

The new retail codes - 01/05/2014

Premium Beauty News, by Trend Sourcing

The revival of seniors - 14/04/2014

emotion spa, by trend sourcing

Green Spas and development of the organic and natural cosmetics market - 20/03/2014

LSA

Will we one day make our cosmetics in kitchen? - 13/03/2014

cosmetiquemag

Very polished nails - 01/03/2014

Les nouvelles esthétiques spa

Girls cosmetics: buzz or real long-term trend? - 01/02/2014

Pharmacien manager

The boutique effect - 01/12/2013

LSA

Nothing wrong with male make-up! - 21/11/2013

Challenges

Happy faces - 07/11/2013

Marketing Magazine

A brand, a store - 01/11/2013

Psychologies

Fingers in the jar - 01/11/2013

Femme Actuelle

Anti-aging breaking news - 14/10/2013

biblond

Adding new activities in the hair salon, a good idea - 01/10/2013

Biblond

The business of layering - 01/09/2013

Maison & objet - Inspiring book Energies

Recharging our batteries for a better life - 01/09/2013

Beyond beauty mag 37

Integrative spas, new health resorts - 01/06/2013

cosmetiquemag

A trendy duo - 01/06/2013

cosmetiquemag

Skincare: Thirthy something 101 - 01/06/2013

cosmetiquemag

Revolution on stands - 01/06/2013

e.marketing.fr, retail labo by trend sourcing

Jolis Mômes, perfumery for children - 07/05/2013

e-marketing.fr, retail labo by trend sourcing

M.A.C Cosmetics : from Spaceship to Flagship - 02/05/2013

e-marketing.fr, retail labo by trend sourcing

Samsung d'light: the flagship in Seoul - 18/02/2013

LSA

Prospective: consumption in thirty years. The choice: " I know what I want, and I demand it ! " - 11/01/2013

e-marketing.fr, retail labo by trend sourcing

Shiseido The Ginza, the beauty multiplex new gen - 08/01/2013

emotion spa, by trend sourcing

The Bareiss, luxurious health and beauty escapade in the Black Forest - 01/01/2013

emotion spa, by trend sourcing

The children welcome in spas - 01/01/2013

e-marketing.fr, retail labo by trend sourcing

Biqlo: the co-branding between Big Camera and Uniqlo makes buzz - 13/11/2012

20minutes.fr

Studies about GMO: "Successful communication but..." - 27/09/2012

beautypress.fr

Tweens' cosmetic : buzz or leading trend ? - 25/09/2012

emotion spa, by trend sourcing

The 10 spa trends - 21/09/2012

lsa

Teens in nice crisis - 14/09/2012

e-marketing.fr, retail labo by trend sourcing

Boxpark invents the "pop up mall" - 10/09/2012

Midi shopping, Midi Libre supplement

The decrypted trends - 01/09/2012

e-marketing.fr, retail labo by trend sourcing

Do you know Gilly Hicks, the last creation from Abercrombie & Fitch - 18/06/2012

lefigaro.fr

How to discover cosmetics without breaking the bank - 02/06/2012

emotion spa, by trend sourcing

La grée des landes, vegetable immersion - 01/06/2012

Beyond beauty mag 34

23 beauty trends that defy the future... - 01/06/2012

e-marketing.fr, retail labo by trend sourcing

The Docks, Cité for fashion and design, the new flagship of the creation ? - 07/05/2012

Pharmacien Manager

Change decor ! - 01/04/2012

e-marketing.fr, retail labo by trend sourcing

Go for gold : when vending machines dispense gold - 03/03/2012

citizen k

Beastly beauty - 01/03/2012

e-marketing.fr, retail labo by trend sourcing

Clinique's corner: advice on demand in department store - 31/01/2012

les echos

Retail goes digital - 30/01/2012

cosmétique mag

The over 50, a target to cater to - 01/12/2011

cosmétique Mag

The buying pleasure, a strong expectation - 01/12/2011

lsa

Everybody wants a part of wellness - 01/12/2011

e-marketing.fr, retail labo by trend sourcing

Etat pur: the made-to-measure cosmetic - 25/11/2011

cosmétique mag, hs n°2

The end of dikats of beauty ? - 01/11/2011

terrafemina.com

Lush, from bath pearl to parisian spa - 01/11/2011

lsa

Asia inspires the cosmetic sector - 01/10/2011

marie claire

The Beauty Factory - 01/10/2011

les nouvelles esthétiques spa

The 50's revolution - 01/09/2011

bw confidential

The Retail View - 01/09/2011

emotion spa, by trend sourcing

MEDI-SPA, when beauty rhymes with health - 01/06/2011

cosmétique mag

In the storm of the current events - 01/06/2011

lsa

Beauty brands rely on generosity - 01/05/2011

pharmacien manageur

Follow the trends - 01/05/2011

cosmétique mag

Higher bid in hygiene-beauty - 01/05/2011

emotion spa, by trend sourcing

My detox week in CHENOTHERAPY - 01/03/2011

les nouvelles esthétiques

Menopause: what happens to the skin? - 01/03/2011

madame figaro

Beauty: New Luxury - 20/11/2010

cosmétique mag

Beauty and the City - 01/09/2010

emotion spa, by trend sourcing

The 2 Moss Instant - 01/09/2010

emotion spa, by trend sourcing

Rufa Fish Spa   - 01/09/2010

emotion spa, by trend sourcing

Organic products, still promising ? - 01/06/2010

observatoiredestendances.com, rené duringer

The world of Trend Hunters - 01/04/2010

Emotion spa, by trend sourcing

Beautiful without the Scalpel - 01/03/2010

madame figaro

Viva la Quadra bella - 01/03/2010

emotion spa, by trend sourcing

Zoom on Joëlle Ciocco - 01/03/2010

emotion spa, by trend sourcing

Zoom on Pr. Philippe Humbert - 01/03/2010

cosmétique Hebdo

The anti-aging market - 15/02/2010

made in luxe

The secrets of better aging - 01/02/2010

la tribune

Toward the dikats - 26/11/2009

cosmétique mag

10 years anniversary edition - 01/11/2009

cosmétique hebdo

Passion Beauty, under the sign of change - 12/10/2009

Emotion spa, by trend sourcing

Face Aesthetics - 01/09/2009

france info radio

The end of hypermarkets ? - 01/07/2009

cosmétique mag

Retail, keys to reflation - 01/05/2009

cosmétique mag

Perfume, assess your personnality! - 01/04/2009

la revue des marques, by trend sourcing

Between organic and techno, issues for the skin - 01/04/2009

cosmétique mag

Extreme care treatments are being democratized - 01/02/2009

Radio rcf

The future of organic cosmetics - 01/02/2009

les echos

Today, the consumer looks at it twice - 01/12/2008

stiletto

Venus Erotica - 01/09/2008

emotion spa, by trend sourcing

The organic in the spa, a sustainable future? - 01/09/2008

madame figaro

Beauty Scoop - 23/02/2008

les echos

beauty-healthy alliance - 03/10/2007

emotion spa, by trend sourcing

Ethical, the latest cosmetic chic - 01/06/2006

emotion spa, by trend sourcing

Spas and nutrition - 01/03/2006

emotion spa, by trend sourcing

The medical spa wave - 01/12/2005

gloss, by trend sourcing

The gender of plants - 01/12/2002

gloss, by trend sourcing

Japanese sensations - 01/12/2002

gloss, by trend sourcing

Japan, history of water - 01/04/2002

gloss, by trend sourcing

Tokyo in colors - 01/04/2002

gloss, by trend souricng

The continent of well-being - 01/12/2001

gloss, by trend sourcing

Unbridled Japanese - 01/12/2001

paradoxe n°77

The return of nature - 01/08/2000

Contact

TREND SOURCING
40 Boulevard Voltaire
75011 Paris
Phone : +33 (0)1 48 05 69 58
Email : contact@trendsourcing.com

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